January 13, 2017

Three Easy Tips for Great Do-It-Yourself Videos

How to get from "Lights, Camera, Action" to likes, comments and customer actions

Videos are becoming a big deal in social media. Why? Consumers (both business-to-business and business-to-consumer) are watching more videos online than ever before. Whether you’re browsing Facebook or searching on YouTube, you’re being bombarded with videos. YouTube has always been a giant in the video…

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January 5, 2017

Looking Back

5 Business Lessons Learned

In our business, we rarely stop to reflect on the past. Our attention is focused on the future. We look for ways to build brands, increase sales and improve lives. Those things require forward thinking, and we take it seriously. But, just for today, I’m…

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December 16, 2016

Are you treating your customers like the belles of the ball?

It’s ok to chase new business but don’t neglect your existing customer base

It’s better to keep an existing customer than find a new one. That’s right, according to this Adobe report, returning customers can account for up to 40% of a company’s revenue. So why do so many companies spend the majority of their marketing budget on…

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