Things move fast in the digital age — The sheer amount of change can become intimidating in the ever evolving world of digital marketing. The exciting news is that online marketing includes some of the most scalable and measurable forms of advertising available today, along with unique opportunities to grow your business through organic search and social media.
Digital marketing efforts are critical for your business to be found by potential customers. Increasingly, that means making sure you’ve got a strategy that targets your customers online, no matter where they are.
Conversations about your company, products, services, brands and industry are happening right now online. Driven by increased use of social media outlets, such as Twitter, Facebook and LinkedIn, it has never been easier for consumers to share their experiences, both good and bad. Today’s brands need to be listening to the conversation and positioning themselves at the center of that conversation.
Social media networks offer excellent targeting for advertisers to reach potential customers. Campaigns can grow awareness and drive action with reliable tracking information to measure success.
Billions of searches per month are conducted through such search engines as Google, Yahoo and Bing. Search marketing allows you to reach people in specific stages of the buying cycle, including the point at which they are expressing a need for your product or service. Search marketing is made up of two main components:
Sometime online advertising isn’t enough. When a search engine is used to search for a keyword, a proprietary algorithm decides which websites are most valuable to the person searching for that term. We conduct SEO programs that improve your position in search results by strategically managing the internal and external factors that are known to affect search rankings.
SEM uses text-based search engine ads — commonly called pay-per-click ads — to reach customers who are actively searching for what you offer. SEM programs are built on sound keyword targeting strategies, persuasive ads and relevant landing pages. We address all three with effective online advertising programs that drive leads and sales.
The key to search marketing is to remember that online customers initiate contact. When they search for your product or service, they use the search engine to “pull” the most relevant information to them. Strategic use of SEO and SEM ensures that your website is prominently included in their search results.
Are you ready to grow your business with a strategic online marketing campaign?
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